Singapore CapitaLand Group has entered into close cooperation with WeChat Pay by introducing WeChat Pay to its eight downtown shopping malls. During the Chinese New Year, WeChat Pay and the malls launched a campaign of sending CapitaLand red packet covers. This campaign not only led to an exponential growth in the number and volume of transactions made by Chinese tourists, but also fostered the interactions with tourists and brought a tenfold increase in the exposure effect. WeChat Pay delivers more convenient shopping experience to Chinese tourists, while bringing many business opportunities to CapitaLand.

CapitaLand Group is one of the world's largest real estate groups. It owns and operates 104 shopping malls in 53 cities in Singapore, China, Malaysia, Japan, and India. Its shopping malls in Singapore include ION Orchard located in Orchard Road, one of the world's most famous shopping streets, Raffles City, Clarke Quay, and IMM. Enjoying a leading position in Singapore's retail industry, they are Chinese tourists' favorite shopping destinations. In the past, the payment methods in CapitaLand malls were limited to credit card and cash, and the malls only played a role of service provider, without any interaction with tourists. Now, WeChat Pay and WeChat Official Account establish a connection between CapitaLand malls and Chinese tourists.

By following CapitaLand malls' Official Account via WeChat Pay, users can get the up-to-date information on the commodities and special offers available in the malls and learn more about CapitaLand malls. The cooperation with WeChat Pay allows CapitaLand malls to establish ongoing interactions with Chinese tourists and improve the user satisfaction. With WeChat, China’s largest social platform, Chinese tourists can share information of CapitaLand malls with their friends, which helps CapitaLand increase its brand exposure, encourage those who have made a tour of CapitaLand malls to go there again, and attract those who never been to the malls to have a visit on their next trips.