On March 26, 2019, more than 14,000 Lawson convenience stores in Japan started to support WeChat Pay and launched Overseas Travel Packages Mini Program to offer discount vouchers to customers. This campaign was well accepted among Chinese tourists and made the number of transactions at the stores climb rapidly.

As one of Japan's top convenience store chain brands, Lawson operates on a 24/7 basis, with more than 14,000 stores distributed across Japan, including Lawson Store 100 and Natural Lawson. At each store, more than 3,000 kinds of goods are available, and delicious food such as cakes, desserts, fried chicken, and ice milk are very popular among local and foreign tourists.

With all of the Lawson convenience stores linked to WeChat Pay and discount vouchers for Lawson commodities issued on Lawson's Merchant Page of Overseas Travel Packages Mini Program, Lawson is given the ability to expand the sources and channels of Chinese tourists' spending, provide more benefits for consumers, and raise the transaction volume. At the same time, with WeChat Moments Ads and Official Account, it has the opportunity to improve the brand awareness and market coverage. Lawson will further harness WeChat Pay's ecosystems to cater for the needs of merchants and provide better services at more competitive prices.