In April 2019, Printemps and WeChat Pay entered into their first cooperation to launch France's first campaign to offer "Overseas Travel Gift Packs" to users. During this campaign, WeChat Pay saw an upward trend in transaction volume, while bringing more visitors to Printemps by taking advantage of WeChat's popularity. This campaign greatly improved the market penetration of WeChat Pay, and let more users realize that they can enjoy more discounts and preferential exchange rates through WeChat Pay.

Printemps is the second largest department store chain in France, with its stores focusing on luxuries, beauty, lifestyle, fashion, and accessories. Its headquarters was founded in 1865 and is located in the Boulevard Haussmann in the ninth arrondissement of Paris, France. With 19 stores distributed across France, Printemps is one of the must-visit shopping centers in France for Chinese tourists.

The vouchers and preferential exchange rate offered by WeChat Pay inspired greater purchasing desire of Chinese tourists visiting Printemps stores and boosted the transaction volume of the stores. Through the Moments ads, the stores attracted a steady stream of visitors. Meanwhile, WeChat Pay provides the stores with the "interactive dress mirrors" that give shoppers an interesting and intelligent shopping experience. WeChat Pay is not just about payment. It allows a campaign to differentiate itself from the competition to win more customers.