As part of its cooperation with WeChat Pay, on April 4, 2019, Matsumotokiyoshi linked its 1600 outlets in Japan to WeChat Pay and put in place the materials showing the WeChat Pay Outbound Travel Packages Mini Program code. Chinese tourists can scan the code to get WeChat Pay vouchers to enjoy discounts for their purchases. This creates a surge of transaction volume, while boosting the interactions with users. Matsumotokiyoshi and WeChat Pay will further their cooperation on Outbound Travel Packages Mini Program and other WeChat ecosystems to provide more benefits to Chinese consumers.

Matsumotokiyoshi is Japan's largest drugstore chain, with over 1600 stores distributed in popular areas and commercial districts across the country. Selling a complete variety of commodities including pharmaceuticals, cosmetics, groceries, food, and DIY products, it is an important destination for foreign shoppers and a must-go place for Chinese tourists.
Linking to WeChat Pay allows Matsumotokiyoshi to expand its sales channels and reach more Chinese tourists to increase transaction volume.

This also sets the stage for further cooperation between Matsumotokiyoshi and WeChat ecosystems. Matsumotokiyoshi will provide its own vouchers and special offers for Chinese tourists through Outbound Travel Packages Mini Program, and promote its brands and Official Account via Moments Ads and social sharing, establishing a sustainable connection with more Chinese consumers.